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Different observations were carried out during the whole study in order to capture the evolution of the
intervention and the effect thereof in classroom dynamics. Observation is defined to mean the
obtainment of information through watching or paying attention. In this study, data collection was done
through systematic recording of behaviors, interactions, and events in their natural setting (Glesne &
Peshkin, 2015; Miles & Huberman, 1994). Observations allow the researcher to get an inside account
of participants' activities and a context in which they are conducted. Data on how culture and technology
are integrated into teaching and learning was collected.
Also, analysis of the students' artifacts, projects, drawings were carried out both at the beginning and
end of this study to juxtapose the quality and content of the work produced by students before and after
the intervention (Eisner, 1991; Neuman, 2023). This approach informs on the learning processes of
students and their understanding of the subject matter. The analysis of the above mentioned artifacts
allowed an estimation of the efficiency of the motivational strategies in improving students' learning
outcomes, knowledge, skills, and attitudes.
The data collection process was designed to capture the perspectives of both students and teachers
regarding the integration of culture and technology in the English language learning process. By
employing these tools, the research aimed to achieve a triangulation of data sources, enhancing the
validity and reliability of the findings (Merriam & Tisdell, 2015).
It is important to correctly choose the appropriate data collection methods for any type of research. In
this case, these methods were chosen because they fit the needs and intentions of our research,
considering that it is a qualitative study it is essential to design and select accurate data-gathering
instruments, as this enables researchers to tackle, synthesize, and address their research endeavors
effectively. For this study, which focuses on integrating culture and technology into the English
language learning process, three primary data collection methods were employed: structured interviews,
observations, and artifacts.
Structured Interviews. Structured interviews were conducted with both teachers and students to gather
specific insights into the integration of cultural and technological elements in English learning.
According to Cohen, Manion, and Morrison (2018), structured interviews are a valuable tool in
educational research for obtaining in-depth information through a consistent set of questions, which