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INTRODUCTION
In today's increasingly globalized and connected world, learning and teaching foreign languages has
become a pressing need and, at the same time, a challenge for many professionals. As Richards (2024)
points out, learning English as a foreign language is not a simple task, as it is not just about memorizing
vocabulary and grammar rules, but involves the development of various communicative, cognitive, and
cultural skills. Mastery of English allows students to immerse themselves in a new linguistic reality,
contributing to a more dynamic and effective educational environment, which not only expands
knowledge about the world, but also exposes students to new cultures, traditions, customs, and
ideologies, transforming them into global citizens capable of transcending borders and achieving goals
(Shikyrynska, 2024). In Ecuador, significant progress has been made in recent years regarding teaching
English. However, according to the Ministerio de Educación (2020), although new policies and
programs have been implemented, challenges regarding quality, teacher training, and equitable access
to resources persist. This condition is also visible in Loja City, where the student’s English level is
heterogeneous, which demands effective strategies to strengthen their learning. In this context, the
disposal of teaching resources and continuous teacher training is essential to identify the strengths and
weaknesses of the English teaching-learning process and recommend its improvement (Konomi, 2024).
In this sense, Sjöberg (2024) argues that teaching resources must be necessary to facilitate and stimulate
this process. Among them, visual aids stand out as a key strategy, since in teaching English as a foreign
language, vocabulary is an essential component for communication and understanding of texts.
However, its teaching is often limited to memorizing lists of words without context, which reduces its
effectiveness. To address this problem, it is necessary to use visual resources that facilitate the retention
and use of vocabulary in real situations. Yasin and Mohamad (2024) stated that these resources can
include images, graphs, diagrams, and concept maps, which not only associate words with their
meaning, pronunciation, spelling, and grammatical category but, stimulate students' attention,
motivation, and creativity. Recent studies, such as Linde (2022), show that using visual resources has
a significant impact on vocabulary learning, as they provide a visual image of words that facilitate their
understanding and recall in a more meaningful and lasting way. Likewise, research such as that of Sino
(2024), underlines the importance of these resources in motivating students, helping them maintain