Influencia de la Inteligencia Artificial en las Miniaturas de los Canales de Entretenimiento en YouTube
Resumen
El presente estudio tuvo como objetivo, analizar la influencia en las miniaturas generadas de manera tradicional versus generadas por inteligencia artificial, en relación a cómo los estudiantes de secundaria perciben las miniaturas de un canal de YouTube del sector entretenimiento. Se tomaron en cuenta cinco variables para su evaluación: texto en miniatura, atractivo visual, credibilidad percibida, percepción emocional e intención de clic. La muestra estuvo conformada por 110 alumnos, asignados aleatoria en dos grupos experimentales (Tradicionales vs Miniaturas IA). Se adopto un método de investigación cuantitativo cuasi-experimental de grupos independientes homogéneos, mediante una encuesta con escala tipo Likert para recolectar datos, analizándolos mediante SPSS. Los hallazgos obtenidos demostraron que no existe diferencia estadística significativa en ninguno de los grupos establecidos, mostrando que las miniaturas generadas por IA no causan efecto perceptual o conductual superior al de miniaturas tradicionales. Se observó que la percepción de autenticidad y claridad del mensaje que se transmite en la miniatura determina significativamente su valoración. Dichos hallazgos permiten a creadores de contenido o a futuros investigadores que puedan determinar cómo combinar la creatividad humana y las herramientas de IA para crear miniaturas más atractivas y persuasivas en YouTube.
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Derechos de autor 2025 Jaime Andrés Tandazo Ochoa, Hernan Erwin Alava Rodriguez , William Stalin Aguilar Gálvez
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
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